The Power of Retail Store Design to Define Your Brand

After a German court ruled last month that the computer retail giant Apple Inc. could file a trademark on their retail store design, a new precedent was set in the world of retail construction.  It’s no secret that a large portion of brand identity comes from the customer’s experience in the physical space of the retail store, but Apple has taken their iconic layout and in-store aesthetic to heart, claiming that the store design is part of their visual branding and can’t be copied by their competition.

What Apple has always understood about its customer base is that people are loyal to brands that capture a certain feeling and aesthetic.  Consumers learn to associate themselves with the look and feel of the brand’s overall simplistic style and unique individuality.  If other stores were able to look like an Apple Store, the visual effect of walking into one of Apple’s retail outlets would have less of a unique impact.

Let’s take Apple’s lead here and consider your retail store design.  It won’t be anything like the Mac giant but it should certainly be signature to you and your brand.  Your consumers don’t just bond with a logo and color scheme in your catalogs.  They expect that same consistent aesthetic whenever they interact with your brand, whether that be in the store, on the web, opening a package, or on the phone with a representative.  Apple’s sleek grey surfaces and straight lines mimic their laptop computers and their consumers connect the two in mind.   When you see the store, you think of the computer.  When you use the computer, you imagine the store.  They are synonymous.

In the world of retail store design, the goal is to make your store layout and customization reflect the brand of your merchandise and consumer base.  From the placement of new merchandise in the front to the sleek shaping of colorful kiosks that promote a specific product, the brand identity you form in the retail store will translate into future sales and consumer loyalty.


RMSe Launches Powerful New Website

Newark, Ohio, September 11, 2012 – New website furthers RMSe’s status as the cutting edge leader in retail project management, construction and fixture installation.

After 17 years of rebuilding businesses from the ground up, RMSe has effectively done the same with their website. Centered on a more user friendly interface, the digital marketing team at WOW!brands Agency, has given RMSe a home on the Internet worthy of their already impeccable reputation.

RMSe Executive Vice President Jim Fulk is more than pleased with his company’s new online presence, “We are ecstatic with our new website. It accurately reflects who we are and what we offer our clients. In our third year as a partner with WOW!brands, we continue to be impressed with their unique designs and tailored solutions.”

At the core of RMSe’s business is their ability to connect with clients, going above and beyond to give them what they want. Whether RMSe is remodeling a store, installing a custom fixture or engaging in a full scale roll out or retro fit campaign; their main concern has always been relationship with their clients. The new website continues that client commitment with a clean, efficient, and client oriented design. Sitting atop a custom Content Management System (CMS), the new site design boasts sharp graphics, a new client login section, custom video gallery, integrated social media plugins, an integrated Worpress blog for News and PR and a custom Employment Application and Resume Management Center.

Andrew Catapano, CEO of WOW!brands, shares RMSe’s enthusiasm for the new website and continued partnership, “It is a privilege to continue as the Agency of Record for RMSe. Throughout our three (3) year relationship, it has been great to grow together and see the RMSe brand evolve into what it stands for today.”

Brent Dewey, President at RMSe believes their new website represents a new era for the company, “We see this website as a reflection that our company is operating at a whole new level. The functionality, the design, the user experience; everything about this site will help us better attract and connect to clients.”

To see the new website and learn more about RMSe, visit


About RMSe:
RMSe is a prominent professional retail installation company founded in 1994. They are the specialists in new store set ups, re-merchandising, store re-locations, heavy fixture installations, remodels and resets. RMSe leads the industry in state of the art technology for implementing projects and monitoring the scope and progress of each program. RMSe is capable of performing and completing any type of project within the industry and warrants all quality assurance with a guarantee of satisfactory completion. To learn more about RMSe, visit their website at

About WOW!brands, Inc.:
WOW!brands is based in the Short North Arts District of Columbus, Ohio. The Columbus, Ohio digital marketing design company is the complete solution to incorporating, building, and marketing business, offering a full complement of web design and development services, branding and logo design, full marketing solutions including search engine optimization (SEO), e-Marketing campaigns, social network marketing, and print marketing. To learn more about how WOW!brands, Inc. and their impeccable
resources in digital and media marketing can enhance your business, visit their website at

Press Contact:

Sara Bullock
WOW!brands Agency
431 w 3rd Avenue
Columbus, OH 43201
614-725-5345 x 2515

Excel Dryer Partners with RMSe

Chances are most people have had the opportunity to use an XLERATOR hand dryer, which blasts an exhilarating jet of high-pressure air, completely drying hands three times faster than conventional dryers. Apart from being the only hand dryer to be MADE in the USA Certified™, XLERATOR hand dryers use 80% less energy and deliver a 95% cost savings versus paper towels. An exciting experience combined with proven savings has many businesses and retail locations eager to make the switch.

In the past Excel customers were forced to work with local installation vendors, manage all contacts, delivery, deadlines, and invoices, and still not be assured of proper installation. To streamline the process, XLERATOR partnered with RMSe to take over all installations at a reduced cost to the customer.

The leader in industrial fixture installation, RMSE leverages its national buying power to lower material costs and reduce installation fees, as well as manage every aspect of the process from delivery to invoicing. In short, customers now receive a great money-saving hand dryer installed by efficient, cost-effective installation experts.

“Our strategic partnership with RMSe is an industry first,” said William Gagnon, vice president of marketing and key accounts, Excel Dryer

“We’re able to provide customers with a fast and cost-effective way to install XLERATOR hand dryers – while ensuring that each dryer is installed properly and operating at peak performance. This partnership provides our customers with a single contact and turnkey solution for retrofitting restrooms with the latest in green restroom technology,” said Gagnon.

“Tackling a large scale renovation project with a tight deadline can pose many logistics challenges. At RMSe, we first develop an efficient plan, and we hire the best project managers and contractors to carry it out. Speed, efficiency and quality are the inevitable results of what we do,” says Brent Dewey, president and CEO of RMSe.

With RMSe’s streamlined process, XLERATOR customers can typically expect a national hand dryer retrofit to be complete in less than two weeks.

RMSe employs 2,000 certified, licensed and bonded technicians in all 50 states, so customers can be sure that each installation is done properly and affordably.


Media Contact:
Sara Smith
Marketing Director

NEWARK, Ohio (February 15, 2012) – RMSe, the recognized leader in retail construction, fixture installation and project management industry, is proud to announce that it will jointly sponsor a booth with Red Roof®, a leader in the economy lodging sector, at the 20th Annual GlobalShop tradeshow.

RMSe is currently completing 1,200 property improvement projects at 143 Red Roof properties throughout the United States. To celebrate the new partnership, guests visiting the RMSe/Red Roof exhibit at Booth 4207 will be invited to register to win a Samsung Galaxy Tablet, courtesy of RMSe and Red Roof Inn.

Visitors to the RMSe/Red Roof booth will also get to enjoy a one of kind “walk-in and around” fully constructed preview of Red Roof’s spectacular redesigned, NextGen® contemporary and guest focused interior. The NextGen room satisfies travelers’ desires, mimicking many traditional comforts of home, including enhanced technology and electronics amenities.

“RMSe is incredibly proud to use our presence at GlobalShop to showcase not only our unparalleled services, but our strategic partnership with such a well-recognized brand as Red Roof,” says Jim Fulk, RMSe’s Executive Vice President.

The 20th Annual GlobalShop will be held February 29 through March 2, 2012, in Las Vegas, Nevada. Billed as the world’s largest annual tradeshow and conference dedicated to retail design and fixtures as well as visual merchandising, GlobalShop is viewed by industry leaders as the ideal opportunity for introducing new products and innovations designed to enhance the retail experience for today’s consumer.


Online PR News – 10-February-2012 – NEWARK, OHIO (Feb. 10, 2012) Soon, West Point Cadets and Sheppard Air Force personnel will be walking down the aisles of renovated retail establishments on base courtesy of the expertise of rmse. Courtesy of the partnership between the military and RMS – recognized as a leader in retail construction, retail fixture installation and project management – at least 75,000 square feet of retail space at West Point and 60,000 square feet at Sheppard AFB will be given an innovative “face lift.”

Plans are in the works to begin the cutting-edge renovations to brighten up each base’s retail atmosphere. Aspects of the renovations include installing new floor gondolas, product displays and customized graphics.

Tim Sullivan, RMSe’s Senior Vice President of Sales, is profoundly involved and dedicated to the development and completion of both projects: “Projects of this magnitude and complexity demand an integrated partnership between the client and the builder. RMSe values the partnerships it creates with its clients, and maintaining open lines of communication is one of the best ways to show how much we care,” says Sullivan.

Read the Full Press Release… RMSe and Our Military

RMSe Gives New Look to 1,750 RadioShack Stores in Record Time

Online PR News – 01-October-2011 –NEWARK, OHIO (September 30, 2011) – RMSe, a leader in the retail construction, store fixture installation and project management industries, recently completed the interior refresh of 1,750 Radio Shack stores nationwide at breakneck speed, completing the entire project in less than 30 days.

An important aspect of the remakes involved updating each store’s interior including brighter walls, flooring and new fixture installation. New counter tops and display cases transform and accentuate the re-energized feel now abundant in each renovated store, exemplifying the forward-thinking philosophy of project management team at RMSe.

The efficiency with which RMEs completed the renovations also proved to be cost-effective for Radio Shack because stores were able to resume normal business hours in an expedient manner, retaining customer loyalty without missing a beat.

“Truthfully, our state of the Client Relationship Management system (CRM) and custom android powered mobile application, released to the field earlier this month, made all the difference. All field personnel are capable of providing our clients with ‘real time’ updates on every project, task and milestone. Problems can be solved in minutes (not days/weeks) and completion pictures and sign off documents can be uploaded and approved in seconds. Design, developed, deployed and supported by the enterprise team at WOW!brands, Inc., we truly have a state of the art system,” says Jim Fulk, Executive Vice President of Sales at RMSe.

Read Full Press Release… RMSe and RadioShack

RMSe Announces Employee Promotions

Online PR News – 21-September-2011 –NEWARK, Ohio (September 21, 2011) – rmse, the leader in the retail construction, fixture installation and project management, is pleased to announce the promotions of Devin Lumpuy to Project Manager and Rusty Bruce to Operational Support Manager. “These RMSe associates have not only contributed extensively to the success of our business over the years, but are a significant and important part of its future,” said Brent Dewey, President of RMSe. “These promotions reflect our confidence in their continued ability to deliver the highest quality in retail construction and project management services worldwide for our clients.”

Devin Lumpuy – Project Manager

Prior to joining RMSe in 2008, Mr. Lumpuy had worked for seven years in the industry and quickly rose as a strong asset within the company. He combines a unique ability to orchestrate the entire plan of the project and delegate responsibilities efficiently, while understanding the importance of…

Read Full Press Release… RMSe Announces Employee Promotions

Retail Marketing Services East Changes Name to RMSe

NEWARK, Ohio (August 18, 2011) – RMS East, the leader Retail Construction, Project Management and Fixture Installation – founded in 1994, recently changed its name to RMSe. Signifying current and future growth, RMSe wanted their name to better communicate their brand, as well as their sustained market share at a national and global level.

When RMSe was founded nearly a generation ago, they got their start in the Eastern part of the United States. As word spread of their attention to “the details”, customer service and professionalism, national demand for their services spread as well. The name Retail Marketing Services East was no longer accurate. Today, newly branded as RMSe, they continue do business for recognized retailers throughout the United States and the globe.

“We are simply not the same company we were when we started. We have a much wider scope of services and capabilities. We compete with a national footprint and now have in-house systems and proprietary technologies to serve larger companies on a global scale,” says Jim Fulk –EVP Sales at RMSe.

Read the FULL PRESS RELEASE in the Columbus Dispatch

Tim Sullivan Named SVP Sales

RMSe, the leader in national retail construction and renovation services, would like to welcome Tim Sullivan to the team. Tim will be responsible for overseeing the RMSe sales team. Tim comes to RMSe with an extensive knowledge of the retail industry and the experience to help RMSe expand to the next level.